Versace

Mar 2025

The Versace Spring 2025 ad campaign is a masterclass in luxury fashion narrative, expertly blending archival heritage with a modern, sculptural aesthetic. Under the precise eye of photographer Zoë Ghertner, the project pivots between high-gloss commercial product shots and intimate, editorial portraits that emphasize tactile richness. The imagery leans into a minimalist, gallery-like atmosphere, utilizing textured gray backdrops and industrial elements to ground the collection’s vibrant patterns and ornate gold Medusa hardware. Styled by Allegra Versace, the looks feature a sophisticated layering of textures—from shimmering chainmail-like metallic skirts and plush suede to crisp denim and rich silk baroque prints. Through a seamless application of natural light and studio strobe, the campaign highlights the intricate details of the accessories, including whimsical, fur-accented handbags and sculptural footwear. The casting, curated by Piergiorgio Del Moro, brings a diverse ensemble of talent to life, while the work of hair stylist Anthony Turner and makeup artist Fara Homidi ensures every portrait maintains a clean, refined edge. By juxtaposing saturated, punchy hues against muted, monochromatic environments, the campaign channels a contemporary energy that elevates the Versace identity. The result is a balanced study of form and color, celebrating the house’s iconic motifs through a lens of understated, modern elegance that resonates throughout this cohesive, highly polished collection.

Editorial, Vertical

Natural light, Studio strobe

Luxury Fashion Houses, Fashion