Versace

Dec 2024

For the Medusa Biggie Fall 2024 ad campaign, Versace leans into a masterclass of editorial minimalism that elevates luxury eyewear to the status of a modern artifact. Under the creative direction of Donatella Versace and captured through the lens of photographer and director Rosie Marks, the campaign discards visual clutter in favor of a clean, high-contrast studio aesthetic. By utilizing a mix of precise studio strobe lighting and soft natural light, the series highlights the technical craftsmanship of the frames, specifically the iconic gold-toned Medusa emblems that serve as the focal point of each portrait. Featuring talent including Sabrina Carpenter and Alexandre Sarr, the campaign shifts between stark white and soft pastel backdrops, creating a cohesive visual language that feels both accessible and distinctly high-fashion. Marks employs a tight, centered composition across every frame, ensuring the eyewear remains the undisputed hero while allowing for subtle narrative layers, such as reflections within the lenses or the intentional use of a silver reflective panel to manipulate light. The result is a series of portraits that function as both polished commercial work and high-end editorial photography, perfectly encapsulating the brand's heritage of bold hardware and Italian sophistication. By focusing on textures—from braided hair to denim and knitwear—the campaign offers a tactile, intimate look at the latest Versace collection while maintaining a sharp, professional finish.

Editorial, Vertical

Studio strobe, Natural light

Eyewear, Fashion