Versace

Oct 2025

For the Greca 2025 ad campaign, Versace leans into a compelling intersection of cinematic storytelling and high-end luxury fashion. Under the creative direction of Dario Vitale, the project transcends traditional lookbooks, grounding its aesthetic in a narrative framework that feels as much like a film project as it does a commercial showcase. Photographed by Anuschka Blommers and Niels Schumm, the imagery utilizes a deliberate mix of studio strobe techniques and natural light to emphasize the tactile quality of the collection, where smooth leather, metallic gold hardware, and intricate eyewear frames are rendered with sharp precision. The inclusion of a screenplay written by Luna Carmoon, which sets a tense and intimate mood, provides a conceptual spine for the campaign, bridging the gap between static portraiture and moving image. Featuring a diverse ensemble of models—including Joseph Quinn, Aimee Lou Wood, Josh Caffé, Ouri, Wesley Glouchkov, and Giovanni Luciano—the campaign maintains a minimalist, editorial minimalism that keeps the focus on the refined craftsmanship of the accessories. With styling by Leopold Duchemin, the series channels a classic masculine and feminine sophistication, utilizing clean compositions to create an atmosphere that is both polished and profoundly human. The result is a cohesive vision that balances commercial clarity with a layered, cinematic depth, ensuring the Greca collection resonates as a cornerstone of modern luxury.

Editorial, Vertical, Commercial

Studio strobe

Luxury Fashion Houses, Fashion