Versace: Versace F/W 2026 Collateral Campaign

Aug 2026

The Versace Fall/Winter 2026 collateral campaign centers on a series of editorial portraits featuring model Wiley Rhoads. The imagery leans into a minimalist studio aesthetic, utilizing bold, solid-colored backdrops to ground graphic, patterned knitwear and sharp tailoring. Photographer Mattia Cocci employs polished lighting to emphasize rich textures, from leather trousers to paper stacks. Creative direction by Ferdinando Verderi maintains a clean, graphic perspective throughout the series. The project features styling by Karl Templer, with hair by Guido Palau and makeup by Pat McGrath, resulting in a cohesive visual language that highlights intricate garment detailing and primary color palettes.

Vertical, Editorial, Clean

Coloured Seamless

Advertising Campaign