Versace
Versace F/W 2026 Collateral Campaign
Brand
Date
Aug 2026
Description
Versace’s Fall/Winter 2026 collateral campaign centers on a series of editorial portraits featuring model Wiley Rhoads. The project leans into a clean, minimalist studio aesthetic, utilising bold solid-colour backdrops and architectural stacks of books to create a sharp, graphic visual language. Creative direction by Ferdinando Verderi defines the series, with photography captured by Mattia Cocci. The campaign highlights intricate textures and tailoring through polished, even lighting. Fashion styling by Karl Templer pairs graphic patterns with leather accents, complemented by hair styling from Guido Palau and makeup artistry by Pat McGrath.
Style
Vertical, Editorial, Clean
Industries
Luxury Fashion Houses
Color
Jet Black
Pure White
Background
Coloured Seamless
Context
Advertising Campaign
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