Versace

Aug 2024

Versace leans into its legacy of bold, Mediterranean-inspired luxury with the Eros Energy Fall 2024 ad campaign, a project that bridges the gap between high-fashion editorial and commercial fragrance storytelling. Starring actor Channing Tatum, the campaign channels a sense of raw vitality through a series of cinematic shots that oscillate between stark, studio-lit perfection and the golden warmth of the open desert. Creative direction from Donatella Versace, paired with the lens of photographers Mert Alas and Marcus Piggott, establishes a visual language that is both grounded and aspirational. The execution utilizes a blend of studio strobe lighting to emphasize the product design alongside natural light to capture the effortless charisma of the talent. Stylist Jacob K anchors the look with minimalist black tailoring and baroque-inspired prints, ensuring the fragrance—with its vibrant gold liquid and iconic Medusa head—remains the centerpiece of the narrative. By integrating lifestyle elements with traditional product photography, the campaign highlights the scent's ingredients through sharp, commercial still life imagery, further cementing its position in the competitive beauty and fragrance industry. The resulting campaign acts as a masterclass in editorial minimalism, utilizing clean, reflective surfaces and high-contrast settings to reflect the energy of the scent while maintaining the sharp, opulent aesthetic that defines the Versace house identity.

Commercial

Studio strobe, Natural light, Natural light

Fragrance, Beauty, Beauty