Verizon
Totalmente
Brand
ProjectTotalmente
Date
Apr 2026
Description
Verizon's 'Totalmente' campaign leverages a live-action technique to translate a conversational, intimate narrative into a wider commercial context. The film centres on an exchange between two individuals in a dimly lit restaurant, prioritising a warm, grounded visual tone before pivoting to direct-to-camera address against branded graphics. Produced by RadicalMedia US, the project employs a horizontal format to explore the telecommunications landscape. Sound design for the campaign was provided by Heavy Duty Projects.
Style
Horizontal, Commercial, Warm
Industries
Telecommunications
Color
Jet Black
Royal Blue
Background
Café
Context
TVC / TV Commercial
Associated creatives
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