Verizon: My Plan
Brand
Date
Jul 2024
Description
Verizon’s commercial campaign for My Plan captures a lifestyle-oriented approach to mobile service, featuring two subjects on a waterfront boardwalk. The production centers on an energetic, outdoor aesthetic, utilizing natural light to frame the subjects against a panoramic city skyline. Produced by SOFTSPOT, the spot employs live-action techniques to shift between wide landscape cinematography and intimate close-ups. The visual language relies on warm tones and golden hour lighting to maintain a contemporary, candid feel throughout the telecommunications brand’s project.
Style
Horizontal, Commercial, Warm, Golden Hour
Techniques
Natural light
Industries
Color
Navy
Pure White
Background
Street
Context
TVC / TV Commercial
Associated creatives
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