Verizon: #IYKYK MTV
Brand
Date
Sep 2023
Description
Verizon explores digital retail concepts in this commercial animation for the #IYKYK MTV campaign. The motion design leans into a high-contrast aesthetic, pairing bold typography with minimalist checklist icons, shopping carts, and currency symbols to visualize the grocery shopping experience. Produced by STUCK IN MOTION, the visual language relies on vibrant 2D motion graphics and a sharp yellow-and-black color palette. The execution prioritizes clean, rhythmic movement to communicate the campaign's focus on commerce and convenience.
Style
Horizontal, Commercial, Graphic
Techniques
Animation, Motion Graphics
Industries
Color
Golden Yellow
Jet Black
Background
Solid Colour
Context
Advertising Campaign, TVC / TV Commercial
Associated creatives
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