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Verizon: Holiday

Date

Dec 2022

Description

Verizon’s holiday commercial reinterprets a classic narrative, featuring a reimagined Ebenezer Scrooge set within a bustling, snow-covered town square. The campaign balances traditional winter aesthetics with the brand’s prominent identity, using warm lighting and soft, falling snow to establish a seasonal tone. Captured through live-action technique, the project leans into a nostalgic visual palette. The production design integrates illuminated brand signage into the streetscape, anchoring the narrative in a winter-themed environment. Original sound design and musical composition were provided by JSM Music.

Style

Horizontal, Commercial, Nostalgic

Event

Christmas

Color
Crimson
Pure White
Background

Street

Context

TVC / TV Commercial

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