Verizon: Holiday
Brand
Date
Dec 2022
Description
Verizon’s holiday commercial reinterprets a classic narrative, featuring a reimagined Ebenezer Scrooge set within a bustling, snow-covered town square. The campaign balances traditional winter aesthetics with the brand’s prominent identity, using warm lighting and soft, falling snow to establish a seasonal tone. Captured through live-action technique, the project leans into a nostalgic visual palette. The production design integrates illuminated brand signage into the streetscape, anchoring the narrative in a winter-themed environment. Original sound design and musical composition were provided by JSM Music.
Style
Horizontal, Commercial, Nostalgic
Industries
Event
Christmas
Color
Crimson
Pure White
Background
Street
Context
TVC / TV Commercial
Associated creatives
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