Verizon explores the intersection of digital connectivity and urban exploration in the 'H1DD3N' campaign. This augmented reality project showcases a series of whimsical, 3D-animated characters integrated into everyday environments ranging from cityscapes to coastal parks.
The production, developed by R/GA US with production by Tool x FriendsWithYou, utilizes a mixed-media approach. By layering vibrant CGI overlays atop live-action footage, the work leans into a futuristic visual aesthetic supported by dynamic camera movements and detailed VFX.
