Verizon: 'H1DD3N'
Brand
Date
Sep 2022
Description
Verizon explores the intersection of digital connectivity and urban exploration in the 'H1DD3N' campaign. This augmented reality project showcases a series of whimsical, 3D-animated characters integrated into everyday environments ranging from cityscapes to coastal parks. The production, developed by R/GA US with production by Tool x FriendsWithYou, utilizes a mixed-media approach. By layering vibrant CGI overlays atop live-action footage, the work leans into a futuristic visual aesthetic supported by dynamic camera movements and detailed VFX.
Style
Horizontal, Cinematic, Futuristic
Techniques
Animation, VFX / visual effects
Industries
Background
Street
Context
TVC / TV Commercial
Associated creatives
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