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Verizon: Catherine

Date

Feb 2023

Description

Verizon's 'Catherine' is a commercial production that observes the intersection of digital accessibility and education. Set within a middle school environment, the campaign follows a teacher and her students as they navigate classroom lessons and independent study using digital tablets. The narrative bridges traditional academic settings with modern learning, featuring scenes from classrooms and outdoor spaces. The production leans into a documentary aesthetic to capture student engagement, incorporating stop-motion animation to highlight classroom project work. Bodega Studios managed the production, utilizing live-action technique to ground the film in a clean, cinematic register.

Style

Documentary, Horizontal, Cinematic, Clean

Color
Charcoal
Pure White
Navy
Background

Office

Context

TVC / TV Commercial

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