Verizon
Can’t Blame the Lag (Super Bowl)
Brand
Date
Oct 2025
Description
Verizon leans into high-concept fantasy themes in this Super Bowl commercial, featuring Samuel L. Jackson as a commander addressing a battalion of eccentric characters. The narrative centres on the frustration of network lag, visualised through an expansive, otherworldly set of floating islands and stone architecture. Produced by Hungryman for McCann Worldgroup, the spot utilizes live-action technique layered with VFX to ground the surreal, humorous cast—including an anthropomorphic onion and a plush bear—within a cinematic environment.
Style
Horizontal, Cinematic, Warm
Techniques
VFX / visual effects
Industries
Telecommunications
Color
Jet Black
Violet
Background
Clear Sky
Context
TVC / TV Commercial
Associated creatives
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