Verizon: Can’t B Broken (Extended) ft. Beyonce
Brand
Date
Feb 2024
Description
Verizon presents 'Can’t B Broken,' a high-production campaign featuring Beyoncé. The commercial spot utilizes cinematic staging and a saturated color palette, setting the artist against a vibrant red backdrop with a troupe of dancers in a shallow water environment. Produced by MJZ and Parkwood Entertainment, the film alternates between polished performance sequences and behind-the-scenes glimpses on the soundstage. Agency partners Ogilvy New York and WPP led the creative direction, employing theatrical lighting and live-action techniques to emphasize the performance.
Style
Horizontal, Cinematic, Saturated, Warm
Industries
Color
Crimson
Background
Set-dressed
Context
TVC / TV Commercial
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