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Veloz: Sea to Ski Challenge

Brand
Date

Mar 2026

Description

Veloz tracks a multi-terrain journey in the Sea to Ski Challenge, an automotive campaign documenting an electric vehicle as it transitions from coastal waters to alpine slopes. Directed by The Shipyard, the footage follows a couple through a range of environments, documenting the vehicle's versatility and performance across diverse landscapes. The project leans into a documentary aesthetic, utilizing natural light and clean framing to capture the travel narrative. Through a deliberate warm color palette and analogue film texture, the campaign emphasizes the car's presence against shifting geographic backdrops, from beach-side parking to highway routes.

Style

Documentary, Horizontal, Warm, Clean

Techniques

Analogue / film, Natural light

Industries
Color
Pure White
Jet Black
Background

Road

Context

Brand Film / Corporate Video

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