Veloz Sea to Ski Challenge 2026

About

Veloz tracks a multi-terrain journey in the Sea to Ski Challenge, an automotive campaign documenting an electric vehicle as it transitions from coastal waters to alpine slopes. Directed by The Shipyard, the footage follows a couple through a range of environments, documenting the vehicle's versatility and performance across diverse landscapes. The project leans into a documentary aesthetic, utilizing natural light and clean framing to capture the travel narrative. Through a deliberate warm color palette and analogue film texture, the campaign emphasizes the car's presence against shifting geographic backdrops, from beach-side parking to highway routes.