Pro-Retinol: Campaign
Brand
Date
Feb 2025
Description
Pro-Retinol presents a skincare campaign that highlights its latest collection through a series of commercial beauty portraits. The visuals focus on product integration within an athletic, high-key aesthetic. Photographers Stephen McGinn and Rebecca Siegel utilize clean, polished studio lighting to emphasize skin texture and product detail. The campaign features fashion styling by Karen Schijman and manicures by Alicia Torello, maintaining a consistent minimalist backdrop throughout the series.
Style
Vertical, Commercial, Clean
Techniques
Beauty Light
Industries
Color
Blush
Background
White Seamless
Context
Advertising Campaign
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