Pro-Retinol
Campaign
Feb 2025
The Pro-Retinol campaign introduces a series of commercial beauty portraits focused on skincare, characterized by a clean, high-key aesthetic. The visuals utilize bright, even lighting to emphasize skin texture and product packaging across a range of athletic and lifestyle-inspired poses. Photographed by Stephen McGinn and Rebecca Siegel, the series maintains a consistent, polished look throughout. Fashion styling by Karen Schijman and manicures by Alicia Torello provide supporting detail, grounding the project in a vibrant, color-coordinated palette. The campaign leans into a clean visual approach, effectively highlighting the product within the beauty industry space.
Vertical, Commercial, Clean
Beauty Light
Skincare
White Seamless
Advertising Campaign
