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Brand
Pro-Retinol
ProjectCampaign
Black woman in pink top holding a pink skincare jar leaning on a red rope against a plain white background

Pro-Retinol Campaign 2025

Associated creatives

Stephen McGinn and Rebecca Siegel
Stephen McGinn and Rebecca SiegelPhotographer
Karen Schijman
Karen SchijmanFashion Editor/Stylist
Alicia Torello
Alicia TorelloManicurist

Tags

black woman holding skincare jarblack womanwoman holding skincare jarskincare jarpink skincare jarpink topwoman in pink top

Description

This advertising campaign portrait features a black woman with braided hair wearing a pink sleeveless top, posing against a clean white background. She is leaning over a thick red textured rope and holding a small pink skincare jar in her hand. The lighting is bright and even, highlighting her glowing skin and the product she showcases. Photographed by Stephen McGinn and Rebecca Siegel, with fashion styling by Karen Schijman and manicures by Alicia Torello.

Style

Vertical, Commercial, Clean

Techniques

Natural light

Industries

Skincare

Color

Blush (50%)
Crimson (30%)
Rose (20%)

Background

White Seamless

Context

Advertising Campaign