Various Campaigns
Nuuly S/S Campaign 2025
Brand
ProjectNuuly S/S Campaign 2025
Date
May 2025
Description
Nuuly’s S/S 2025 fashion campaign focuses on garment texture and dynamic movement within a high street fashion context. Photographed by Matthew Sprout, the editorial series features model Sasha Kichigina in a range of seasonal silhouettes. The imagery utilizes a clean studio aesthetic, employing soft, natural light to highlight the intricate draping and patterns of the collection. The compositions lean into a warm palette and minimal backgrounds to maintain focus on the fabric details and the subject's candid forms.
Style
Editorial, Vertical, Warm, Clean
Techniques
Natural light
Industries
High Street Fashion
Context
Lookbook, Advertising Campaign
Associated creatives
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