Various Campaigns: MATICEVSKI R25

Oct 2024

The Maticevski R25 project presents a series of fashion editorials focused on the sculptural tailoring and avant-garde silhouettes of the collection. Shot in a minimalist studio environment, the imagery leans into a clean, architectural aesthetic that prioritizes the texture and structural integrity of the garments. Photographer Tim Ashton employs a mix of natural light and soft directional lighting to define the intricate folds, metallic surfaces, and ruffled details of the clothing. With fashion styling by Jolyon Mason, the editorial series features model Zinnia Kumar, whose poses emphasize the collection's sharp lines and volumetric shapes. The execution makes frequent use of monochrome and analogue film techniques to heighten tonal contrasts and focus on the tactile qualities of the designs.

Editorial, Vertical, Clean

White Seamless

Lookbook