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Model with afro hair wearing a grey long-sleeve sweater and blue cuffed jeans standing against a grey studio seamless background.
Model with voluminous afro hairstyle wearing a dark brown suit jacket and matching trousers against a muted grey studio backdrop.
Model with dark afro hair wearing a quilted grey bomber jacket over a cream turtleneck and plaid skirt against a dark grey background.
Model with large afro hairstyle wearing a grey long-sleeve top holding beige sneakers draped over shoulder
Model with afro hair wearing a grey long-sleeve sweater and blue cuffed jeans standing against a grey studio seamless background.
Model with voluminous afro hairstyle wearing a dark brown suit jacket and matching trousers against a muted grey studio backdrop.
Model with dark afro hair wearing a quilted grey bomber jacket over a cream turtleneck and plaid skirt against a dark grey background.

Various Campaigns Made in USA Seasonal Collection - F/W 2024 2024

About

The Made in USA Seasonal Collection F/W 2024 campaign highlights a contemporary approach to high street fashion. Captured by photographer Andrew Jacobs, the series features model Mekdalawit Mequanent in a collection of layered textures and muted palettes. Executed with a clean, editorial aesthetic, the imagery utilizes soft directional lighting and a desaturated tone to emphasize the utility-focused apparel. The project leans into a minimalist studio setting, employing natural light and techniques reminiscent of analogue film to maintain focus on garment silhouettes and fabric detail.

Brand

Various Campaigns

Credits

Andrew Jacobs
Photographer
Mekdalawit Mequanent
Model

Industries

High Street Fashion

Styles

VerticalDesaturatedCleanEditorial

Techniques

Natural light
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