Various Campaigns

Jan 2025

JOICO celebrates its 50th anniversary with a portrait campaign that highlights the brand’s heritage through a series of commercial beauty images. The project features models including Kristin Gabrielle Kagay, showcasing a variety of hair textures and styles from voluminous curls to sleek, dynamic lengths. Photographer Randy Tran employs a clean aesthetic, utilizing consistent studio lighting to emphasize hair health and vibrant color. The imagery leans into a saturated palette, pairing bold wardrobe choices with solid, muted backdrops to maintain a polished look. Makeup artist Jasmin Winnie Stephen complements the hair styling with defined, clean artistry throughout the series.

Vertical, Commercial, Clean

Haircare

Advertising Campaign