Various Campaigns: JOICO - 50th Anniversary Campaign
Brand
Date
Jan 2025
Description
JOICO celebrates its 50th anniversary with a portrait campaign that highlights hair texture and versatility. Captured by photographer Randy Tran, the imagery features models in a series of clean, studio-lit portraits, focusing on dynamic movement and vibrant color contrast. Featuring makeup artistry by Jasmin Winnie Stephen, the project showcases various commercial hair styles, from voluminous curls to sleek waves, set against solid-color backdrops. The campaign leans into a polished, commercial aesthetic across all vertical formats.
Style
Vertical, Commercial, Clean
Industries
Context
Advertising Campaign
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