Various Campaigns
EADEM "Le Chouchou"
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Brand
ProjectEADEM "Le Chouchou"
Date
Jan 2026
Description
EADEM's campaign for Le Chouchou positions the skincare product within a highly aestheticized beauty framework. The imagery leans into a polished, commercial look, utilizing soft beauty light to emphasize skin texture and radiance across a series of close-up portraits. The project, photographed by William Ukoh, features models Lindsey Wixson and Nyaueth Riam. The visual identity is supported by fashion styling from Clare Byrne, hair styling by Dre Demry Sanders, makeup by Jamal Scott, and manicures by Naomi Yasuda, with set design by Javier Irigoyen.
Style
Vertical, Commercial
Techniques
Beauty Light
Industries
Skincare
Context
Advertising Campaign
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