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Various Campaigns: EADEM "Le Chouchou"

Date

Jan 2026

Description

EADEM's campaign for Le Chouchou explores the intersection of skincare and refined aesthetics, featuring portraiture that centers on radiant textures and intricate details. Captured by photographer William Ukoh, the series employs beauty light and a polished visual language to document the application process and close-up product focus. The project incorporates fashion styling by Clare Byrne and set design by Javier Irigoyen, providing a tactile, glossy backdrop. Talent including Lindsey Wixson and Nyaueth Riam appear alongside hair styling by Dre Demry Sanders, makeup by Jamal Scott, and manicures by Naomi Yasuda.

Style

Vertical, Commercial

Techniques

Beauty Light

Industries
Context

Advertising Campaign

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