Various Campaigns
EADEM "Le Chouchou"
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Brand
ProjectEADEM "Le Chouchou"
Date
Jan 2026
Description
EADEM presents the Le Chouchou campaign, a beauty project that captures skin-focused textures and polished aesthetics. The series utilizes soft studio lighting and a clean, warm palette to emphasize dewy, radiant skin. The visuals, captured by photographer William Ukoh, feature models Lindsey Wixson and Nyaueth Riam. The project integrates elements of high-fashion editorial, utilizing glossy finishes and intricate styling details like sparkling crystal accessories and jewelled typography. Creative production was supported by fashion stylist Clare Byrne, hair stylist Dre Demry Sanders, makeup artist Jamal Scott, manicurist Naomi Yasuda, and set designer Javier Irigoyen.
Style
Vertical, Commercial
Techniques
Beauty Light
Industries
Skincare
Context
Advertising Campaign
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