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ProjectEADEM "Le Chouchou"
Close-up beauty portrait of a Black model applying lip product with a silver applicator, wearing braided hair and a sparkling ring.

EADEM "Le Chouchou" 2026

Associated creatives

William Ukoh
William UkohPhotographer
Clare Byrne
Clare ByrneFashion Editor/Stylist
Dre Demry Sanders
Dre Demry SandersHair Stylist
Jamal Scott
Jamal ScottMakeup Artist
Naomi Yasuda
Naomi YasudaManicurist
Javier Irigoyen
Javier IrigoyenSet Designer
Lindsey Wixson
Lindsey WixsonModel
Nyaueth Riam
Nyaueth RiamModel

Tags

black woman applying lip productblack womanwoman applying lip productlip product applicatorsilver applicatorbraided haircrystal ring

Description

This close-up beauty portrait from the EADEM "Le Chouchou" campaign features a Black model applying a cosmetic product with a silver applicator. The model wears long, intricately braided dark hair and a large crystal ring on her finger. Soft studio lighting highlights her glossy lips and radiant skin against a neutral backdrop. The project was photographed by William Ukoh with fashion styling by Clare Byrne, hair styling by Dre Demry Sanders, makeup by Jamal Scott, and manicures by Naomi Yasuda.

Style

Vertical, Commercial, Clean, Polished

Techniques

Beauty Light

Industries

Skincare

Color

Jet Black (50%)
Silver (metallic) (30%)

Background

White Seamless

Context

Advertising Campaign