Various Campaigns

Sep 2025

High Sport’s FW2025 fashion editorial campaign features model Lily McMenamy captured in a series of dynamic, movement-focused portraits. Photographer Tom Johnson documents the collection using an analogue film technique, emphasizing spontaneous expression and architectural scale within urban settings. Fashion editor and stylist Charlotte Collet curates the collection’s focus on clean, monochromatic sets and patterned separates. The editorial leans into natural light, utilizing warm golden hour tones and high-speed freeze imagery to ground the high-fashion garments in organic textures and city street environments. Key creative support includes hair stylist Joseph Pujalte and makeup artist Manu Kopp, who maintain a refined aesthetic across the varied locations. Casting was managed by Franziska Bachofen Echt.

Editorial, Vertical, Warm

Natural light, Analogue / film

Designer Fashion

Lookbook