Various Campaigns: High Sport FW2025

Sep 2025

High Sport’s FW2025 fashion editorial campaign channels an energetic, candid aesthetic through a series of outdoor portraits and dynamic action shots. The project features model Lily McMenamy captured in movement and repose against classic architectural facades and rustic urban textures. The imagery leverages natural light and high-speed techniques to define the collection's silhouette. Photographer Tom Johnson leads the visual direction, working alongside stylist Charlotte Collet to curate a wardrobe of gridded patterns and monochromatic sets. The campaign production includes hair styling by Joseph Pujalte, makeup by Manu Kopp, and casting by Franziska Bachofen Echt. The editorial utilizes analogue film techniques to maintain a warm, clean tone across its various settings.

Editorial, Vertical, Warm

Natural light, Analogue / film

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