Various Campaigns High Sport FW2025 2025

Description

This dynamic fashion editorial image from the High Sport FW2025 project features model Lily McMenamy captured mid-air in a joyful leap along a sunlit city street. She wears a matching light blue patterned two-piece set consisting of a cropped top and trousers, paired with black flats. In her raised hands, she holds a dark garment aloft against a brilliant clear blue sky. The classical architecture lining the street recedes into the background under natural daylight. Photography by Tom Johnson, with fashion styling by Charlotte Collet, hair by Joseph Pujalte, makeup by Manu Kopp, and casting by Franziska Bachofen Echt.

Style

Editorial, Vertical, Warm

Techniques

Analogue / film, High-speed / freeze, Natural light

Industries

Designer Fashion

Color

Background

Street

Context

Advertising Campaign, Lookbook, Editorial