Close-up portrait of a woman with short dark hair holding an Elemis toning mist bottle against a grey gradient backdrop.

A woman with short dark hair spraying a mist bottle towards her face against a minimalist grey background

Close-up of a single white ranunculus flower covered in tiny water droplets against a dark, textured background.

Model in silhouette holding an Elemis toner bottle in the palm of her hand against a minimalist grey gradient background

Elemis Pro-Collagen Toning Mist bottle centered upright on a reflective grey surface with a mottled grey background.

Elemis toning mist bottle standing upright next to a white flower on a reflective grey studio surface.

Close-up of a white flower covered in water droplets against a grey background

Model holding Elemis toning mist bottle close to face against a clean grey studio background

Close-up portrait of a smiling woman holding a skincare spray bottle near her face against a neutral gradient background

A golden skincare toning mist bottle standing upright on a grey surface next to a white flower with water droplets.

Close-up portrait of a smiling model holding a white flower in the foreground against a soft grey gradient background.

Six metallic Elemis toning mist bottles arranged in a row with a subtle reflection on a grey studio surface

Close-up portrait of a woman with short dark hair against a gradient grey studio background

Various Campaigns Elemis Toning Mist 2025

About

This skincare campaign for Elemis highlights the Pro-Collagen Toning Mist through a series of commercial beauty portraits and still-life product imagery. The visual narrative centres on themes of hydration and freshness, utilizing a minimalist studio aesthetic to emphasize product packaging and skin texture. Art directed by Becky Smith and photographed by Lulu Mcardle, the project features model Becca Tonner in a variety of clean, polished compositions. Execution across the series fluctuates between high-contrast, low-key lighting and soft, diffuse natural light, occasionally incorporating macro floral elements to reinforce a botanical, hydrating motif. Hair styling by Tomi Roppongi and makeup by Ninni Nummela maintain a naturalistic finish throughout the portraiture. The production relies on a neutral grey gradient backdrop, grounding the imagery in a consistent, professional commercial language.