Various Campaigns

Jul 2025

This skincare campaign for Elemis highlights the Pro-Collagen Toning Mist through a series of commercial beauty portraits and still-life product photography. The imagery centers on themes of hydration and freshness, utilizing a minimalist studio aesthetic to emphasize product packaging and natural skin textures. Art directed by Becky Smith and captured by photographer Lulu Mcardle, the project employs a range of lighting techniques—from bright, clean beauty light to dramatic low-key chiaroscuro—to elevate the product's premium positioning. The series features model Becca Tonner, whose portraits are accented by hair styling from Tomi Roppongi and makeup by Ninni Nummela. The visual language relies on a neutral grey gradient backdrop, allowing the gold metallic finishes and crisp macro detail of white ranunculus flowers to serve as consistent narrative anchors throughout the series.

Vertical, Commercial, Clean

Skincare

Grey Seamless

Advertising Campaign