Various Campaigns: Elemis Toning Mist

Jul 2025

This skincare campaign for Elemis highlights the Pro-Collagen Toning Mist through a series of commercial beauty portraits and still-life product imagery. The visual narrative centres on themes of hydration and freshness, utilizing a minimalist studio aesthetic to emphasize product packaging and skin texture. Art directed by Becky Smith and photographed by Lulu Mcardle, the project features model Becca Tonner in a variety of clean, polished compositions. Execution across the series fluctuates between high-contrast, low-key lighting and soft, diffuse natural light, occasionally incorporating macro floral elements to reinforce a botanical, hydrating motif. Hair styling by Tomi Roppongi and makeup by Ninni Nummela maintain a naturalistic finish throughout the portraiture. The production relies on a neutral grey gradient backdrop, grounding the imagery in a consistent, professional commercial language.

Vertical, Commercial, Clean

Grey Seamless

Advertising Campaign