Various Campaigns Elemis Toning Mist 2025

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This vertical product campaign image features a single white ranunculus flower as the central hero subject, captured in sharp detail against a dark, moody background. Fine water droplets cling to the delicate petals of the flower and are suspended in the air around it, creating a fresh, hydrating aesthetic. The lighting is soft and directional, highlighting the rich textures of the bloom and its slender green stem. Lulu Mcardle photographed the scene with art direction by Becky Smith for the Elemis Toning Mist project.