Various Campaigns
Country Road 50 Years
Nov 2024
To mark five decades of the brand, Country Road launched its 50 Years campaign featuring a series of black and white portraits. The imagery leans into a minimalist aesthetic, pairing clean studio compositions with soft lighting to highlight the heritage of the label. The series features model Jessica Hart, captured by photographer Daniel Goode. The creative direction centres on a simple, monochromatic palette and bold typography to commemorate the anniversary milestone. Supporting the production, the portraits reflect a refined commercial fashion focus through detailed grooming work by hair stylist Joel Forman and makeup artist Linda Jefferyes.
Vertical, Commercial, Monochrome, Clean
Typography, Soft Light
High Street Fashion
Anniversary
White Seamless, Residential Building
Advertising Campaign
