Various Campaigns
Betty Barclay Fragrances
Brand
ProjectBetty Barclay Fragrances
Date
Dec 2024
Description
Betty Barclay's fragrance campaign highlights the Even You collection through a series of expressive portraiture. Photographed by Dirk Bader, the visual series centers on candid interaction and commercial appeal, utilizing a bright beauty light to maintain a clean aesthetic across the four-panel layout. The production leans into a playful tone, capturing varied facial expressions and movement against a seamless studio backdrop. The composition combines close-up portrait work with standalone product shots of the circular fragrance bottle, creating a balanced visual narrative.
Style
Vertical, Commercial, playful, Clean
Techniques
Beauty Light
Industries
Fragrance
Color
Bubblegum
Background
White Seamless
Context
Advertising Campaign
Associated creatives
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