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Brand
Various Campaigns
ProjectBetty Barclay Fragrances
Four-panel beauty campaign featuring a smiling woman in a pink top posing with a round Betty Barclay perfume bottle.

Various Campaigns Betty Barclay Fragrances 2024

Associated creatives

Dirk Bader
Dirk BaderPhotographer

Tags

woman holding perfume bottlewoman in pink dresspink off the shoulder topperfume bottlefragrance bottleglass perfume bottlesmiling womanwoman winking

Description

A four-panel commercial beauty campaign for Betty Barclay Even You fragrance, photographed by Dirk Bader. The layout displays four expressive portraits of a woman with her hair styled in a low bun, wearing a draped pink off-the-shoulder top against a clean seamless studio backdrop. In the upper left panel, she holds the compact fragrance bottle near her cheek, while the other frames capture candid winking and laughing expressions. The lower section features clean typography and a standalone product visual of the circular glass perfume bottle topped with a bright pink cap.

Style

Vertical, Commercial, playful, Clean

Techniques

Beauty Light

Industries

Fragrance

Color

Bubblegum (40%)

Background

White Seamless

Context

Advertising Campaign