Various Campaigns: Benefit Cosmetics Benetint Campaign

Mar 2024

The Benefit Cosmetics Benetint campaign focuses on the application and results of the brand's signature liquid tint. Utilizing a clean, high-key aesthetic, the campaign employs macro photography and split-screen layouts to demonstrate the product's effect on diverse skin tones. These visuals highlight natural skin textures, including freckles and subtle skin details, against minimal white backgrounds. The series features portraits of models Adeng Nyamam, Ana Maria Figueroa, Jiwon Christine Ra, and Logan Alcosiba. Each shot centers on flushed cheeks and tinted lips, with instructional graphics occasionally integrated to explain application steps. Hair styling throughout the project was provided by Marty Harper, maintaining a consistent, polished look that leans into a contemporary commercial beauty style.

Commercial, Clean, Vertical

Beauty Light

White Seamless

Advertising Campaign