Various Campaigns
Benefit Cosmetics Benetint Campaign
Brand
Date
Mar 2024
Description
The Benefit Cosmetics Benetint campaign showcases the brand's signature lip and cheek tint through a series of clean, high-key beauty portraits. The imagery focuses on the product's application and result, utilizing macro shots and split-screen before-and-after comparisons to illustrate the transition from natural skin to a flushed, rosy aesthetic. Featuring models Adeng Nyamam, Ana Maria Figueroa, Jiwon Christine Ra, and Logan Alcosiba, the project leans into a minimalist commercial style. The work maintains a consistent visual identity through professional beauty light and clinical studio settings, with hair styling provided by Marty Harper.
Style
Commercial, Clean, Vertical
Techniques
Beauty Light
Industries
Cosmetics
Background
White Seamless
Context
Advertising Campaign
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