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·Benefit Cosmetics Benetint Campaign

Close-up split screen showing a model applying red lip tint and cheek stain from a Benefit Benetint bottle.

Close-up portrait of a woman wearing a green and black striped top against a clean white background

Close-up portrait comparing before and after application of rosy tint on a model cheeks and lips

Close-up portraits of four diverse female models showcasing tinted cheeks and lips against a white background.

Four close-up beauty portraits of diverse women displaying tinted lips and cheeks against a white background.

Split-screen before and after makeup comparison on model Jiwon Christine Ra for Benefit Cosmetics Benetint campaign.

Close-up beauty portrait of a model with pink lips and flushed cheeks against a neutral background

Close-up of a model applying red lip tint to cheek, holding a small Benefit Cosmetics Benetint bottle against a white backdrop.

Close-up portrait of a woman with dark hair and rosy lips wearing a green sparkly top against a neutral background.

Various Campaigns Benefit Cosmetics Benetint Campaign 2024

About

The Benefit Cosmetics Benetint campaign focuses on the application and results of the brand's signature liquid tint. Utilizing a clean, high-key aesthetic, the campaign employs macro photography and split-screen layouts to demonstrate the product's effect on diverse skin tones. These visuals highlight natural skin textures, including freckles and subtle skin details, against minimal white backgrounds. The series features portraits of models Adeng Nyamam, Ana Maria Figueroa, Jiwon Christine Ra, and Logan Alcosiba. Each shot centers on flushed cheeks and tinted lips, with instructional graphics occasionally integrated to explain application steps. Hair styling throughout the project was provided by Marty Harper, maintaining a consistent, polished look that leans into a contemporary commercial beauty style.