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ProjectBenefit Cosmetics Benetint Campaign
Split-screen before and after makeup comparison on model Jiwon Christine Ra for Benefit Cosmetics Benetint campaign.

Various Campaigns Benefit Cosmetics Benetint Campaign 2024

Associated creatives

Marty Harper
Marty HarperHair Stylist
Adeng Nyamam
Adeng NyamamModel
Ana Maria Figueroa
Ana Maria FigueroaModel
Jiwon Christine Ra
Jiwon Christine RaModel
Logan Alcosiba
Logan AlcosibaModel

Tags

jiwon christine raeast asian womanbefore and after makeupbeauty comparisonlip tintcheek tintbenefit cosmetics benetintsplit screen portrait

Description

A split-screen beauty portrait demonstrates before and after makeup application on model Jiwon Christine Ra for the Benefit Cosmetics Benetint campaign. The left side showcases a bare complexion labeled 'BEFORE', while the right side displays tinted lips and rosy cheeks labeled 'COMIN' UP ROSES'. Shot in a clean square format with diffused studio beauty lighting, the composition focuses tightly on facial details, gold hoop earrings, and dark hair styled by Marty Harper.

Style

Commercial, Square, Clean

Techniques

Beauty Light

Industries

Cosmetics

Color

Jet Black (20%)

Background

White Seamless

Context

Advertising Campaign