Arcteryx: No Wasted Days
Brand
Date
Feb 2024
Description
The 'No Wasted Days' campaign for Arc'teryx, produced by Boldly, explores the intersection of urban transit and rugged wilderness exploration. The film balances scenes of city bus commuters with intense sequences of climbers navigating challenging rocky landscapes. Technically, the project employs a cinematic aesthetic that leans into earthy tones and natural light. The production captures the preparation and movement of climbers, including detailed moments of gear adjustment and traversal across steep terrain, grounding the narrative in live-action techniques.
Style
Horizontal, Cinematic, Earthy
Techniques
Natural light
Industries
Color
Navy
Beige
Forest Green
Context
Brand Film / Corporate Video
Associated creatives
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