Various Campaigns

Jul 2026

In a sophisticated convergence of luxury hospitality and high-performance athleticism, the portrait series for Aman featuring Novak Djokovic offers a masterclass in atmospheric visual storytelling. Captured by photographer Eddie Wrey, the project transcends the traditional athlete profile, opting instead for an editorial approach that frames Djokovic as a figure of quiet introspection within the brand's iconic architectural landscapes. Whether set against the rhythmic, repeating terracotta arches of a sun-drenched corridor or sequestered within the moody, steam-filled sanctuary of a mosaic-clad room, the imagery leans into a cinematic aesthetic that emphasizes stillness over action. The use of chiaroscuro lighting and soft, natural light sources creates a deliberate tension between the raw, human form and the polished, minimalist geometry of the environment. Under the discerning eye of fashion editor and stylist Kevin Grosjean, the wardrobe choices remain purposefully understated, allowing the textures of the stone and tile to act as an extension of the subject's own focused presence. This lifestyle collaboration successfully captures a sense of profound serenity, proving that the intersection of world-class design and elite sport is best expressed through subtle, rhythmic composition and a restraint that demands the viewer's undivided attention. By stripping away the noise of the competitive arena, the work reveals the architectural soul of the brand through a deeply intimate, meditative lens.

Editorial, Cinematic

Natural light