Alo

Jul 2025

Alo’s Summer 2025 campaign, lensed by photographer Adam Franzino, captures a sun-drenched collection of athletic and loungewear. The imagery leans into a relaxed lifestyle aesthetic, framing the apparel against coastal backdrops, tennis courts, and warm, intimate interiors. Technically driven by natural light and golden hour illumination, the campaign creates a consistent, high-contrast look that highlights the textures of the knit and performance fabrics. Hair stylist Kristian Kanika complements the coastal theme with textured, wet-look styling across models Daiane Sodre, Hyunjoo Hwang, Maria Klaumann, and Stella Maxwell, reinforcing the campaign’s polished, commercial focus.