Various Campaigns: Aivei SS25

Feb 2025

Aivei’s SS25 fashion campaign highlights the seasonal collection through a series of editorial images captured by photographer Xiuyu Chang. The visuals balance structured tailoring and sportswear aesthetics within a clean, high-contrast studio environment. Techniques such as bold typographic overlays and carefully arranged props—including oversized ribbons and turf elements—define the project’s graphic, contemporary look. These commercial compositions employ even studio lighting to maintain a consistent brand identity throughout the editorial series.

Editorial, Horizontal, Clean

White Seamless