Various Campaigns
Featured Various Campaigns projects
This week's top Various Campaigns projects, carefully handpicked by Visie's expert curators, showcase the best in style and innovation.
Project Various Campaigns · FIVEFOURFIVE FW26
The FIVEFOURFIVE FW26 campaign is a menswear fashion editorial that explores layered styling through a warm, sophisticated lens. Photographed by Gautier Pellegrin, the project utilizes natural light to accentuate the rich textures of tweed, leather, and denim against consistent wood-paneled interiors. The series leans into a refined, earthy aesthetic, balancing structured outerwear with relaxed, contemporary knitwear. The compositions maintain an intimate, editorial mood, highlighting clean architectural lines and tactile details through carefully curated still-life imagery and expressive portraiture.
Project Various Campaigns · HOKA CLIFTON UTL A/W 26 Campaign
The HOKA Clifton UTL A/W 26 campaign merges high-performance athletic footwear with contemporary urban tailoring. Photographed by Ivana Micic, the visuals lean into a clean, minimalist aesthetic, placing the product within architectural transit settings and elevated outdoor pedestrian corridors. The campaign features models in a series of layered, relaxed silhouettes—ranging from oversized tailoring to structured utility wear—juxtaposed against tiled subway platforms and city landscapes. Captured in natural light, the imagery emphasises the intersection of functional design and modern lifestyle, utilising a muted palette of teal, beige, and charcoal to highlight the sneaker's versatile silhouette. The execution leans on editorial portraiture to ground the footwear within a metropolitan context.
Project Various Campaigns · Adore Me x Kesha
Adore Me collaborates with entertainer Kesha for a multi-faceted campaign within the fashion and lingerie sector. The project centres on a backstage-inspired narrative, blending editorial portraits with commercial product imagery. Shot by photographer Emma Louise Swanson, the series leans into a nostalgic, warm aesthetic defined by retro influences and clean, deliberate lighting setups. The imagery utilizes a variety of environments, from vanity-lit dressing rooms to industrial studio settings featuring flight cases and equipment props. These editorial captures highlight the textures of lace and silk apparel while maintaining an intimate feel throughout. The production features hair styling by Danielle Priano, makeup by Sandy Nicha, and manicures by Sonya Meesh, collectively supporting a cohesive visual identity across the campaign.
Project Various Campaigns · The Journey
The Journey is a fashion editorial series that explores youth-oriented Western styling through a nostalgic, pastoral lens. Shot by photographer Guille Sanchez with fashion styling by Marianne Krauss, the project documents groups of children and young models in rural environments, integrating motifs like vintage bathtubs and horses into the natural landscape. The imagery channels a documentary aesthetic, often leaning into a warm, analogue-inspired color palette that highlights textured wool, denim, and patterned knitwear. The series shifts between expansive outdoor shots and clean, high-contrast monochrome studio portraits, creating a narrative study that contrasts rustic, sun-drenched environments with minimalist backdrops. Techniques including subtle grain and natural light reinforce the project's classic, emotive character.
Project Various Campaigns · Hoka Global Campaign
The Hoka Global campaign masterfully bridges the gap between high-performance sportswear and contemporary streetwear, creating a visual narrative that feels both aspirational and deeply rooted in everyday movement. Captured through the lens of photographer William Arcand, the campaign leans into the raw energy of urban environments, utilizing a distinct hard light aesthetic that carves out sharp, graphic silhouettes against the concrete landscape. This approach emphasizes the structural integrity of the footwear while highlighting the vibrant, high-contrast activewear curated by fashion editor and stylist Cece Liu. By centering the subject in mid-stride across a stark pedestrian crossing, the work celebrates the intersection of lifestyle utility and individual expression. The use of natural light adds a layer of unfiltered authenticity to the frame, ensuring the campaign avoids the overly polished look of traditional fitness marketing in favor of a grittier, editorial sensibility. Every element, from the deliberate color blocking of the apparel to the precise, high-angle framing, serves to reinforce the brand's position at the vanguard of the footwear industry. It is a sophisticated exercise in commercial imagery that manages to feel kinetic and alive, proving that the most effective fashion storytelling happens when the product is treated as a natural extension of the wearer’s own personal momentum and style identity.
Project Various Campaigns · Cotton On - Swimwear "The Hamptons'
Cotton On presents 'The Hamptons,' a multi-faceted fashion campaign featuring a series of commercial and editorial stills. Photographer Ryan Brabazon captures model Timo Pan across a variety of settings, transitioning from harbor-side leisure to urban street photography. The project leans into a clean, sun-drenched aesthetic, utilizing natural light to highlight seasonal apparel and swimwear. Key visual elements include retro-inspired typography and classic casual silhouettes, rendered through a mix of warm commercial tones and softly diffused editorial framing.
Project Various Campaigns · Salt&Stone - Ambrette
For their latest fragrance campaign, Salt&Stone leans into an effortless, tactile aesthetic that masterfully bridges the gap between high-fashion editorial and grounded lifestyle imagery. Photographed by Cornelius Kaess, the campaign captures a sense of sun-drenched intimacy that perfectly reflects the brand's identity within the fragrance and beauty industry. Through a lens of refined commercial photography, the visuals feature models Alba Martin and Luca Fersko in a series of candid, evocative moments that emphasize the sensory nature of scent. The styling, curated by fashion editor Karolyn Pho, leans into a minimalist, vintage-inspired palette that allows the product itself to remain the narrative focal point. The work utilizes natural light to cultivate a warm, authentic atmosphere, framing the fragrance against architectural details like scalloped blue awnings and arched windows to ground the campaign in a tangible, relatable world. By balancing the technical polish of studio-caliber composition with the spontaneous energy of lifestyle photography, the project successfully elevates the consumer experience, transforming a simple bottle of perfume into a symbol of effortless style and modern connection. The result is a cohesive, visual story that speaks to the brand’s commitment to quality while maintaining a distinctly cool, unforced perspective that resonates within the crowded beauty landscape.
Project Various Campaigns · Saint James Iced Tea 'Red, White, an ...
Capturing the quintessential spirit of American summer, this latest campaign for Saint James Iced Tea leans into a nostalgic, high-energy aesthetic that feels both timely and timeless. The project centers on a striking lifestyle portrait featuring model Aiden Stonehouse, whose presence evokes a sense of sun-drenched ease against a classic coastal backdrop. By leveraging harsh natural light and high-contrast hard light techniques, photographer Jared Kocka successfully transforms a simple commercial product shot into a vivid, aspirational narrative. The deliberate choice to incorporate patriotic elements through the styling creates a distinct visual hook, anchoring the brand within a familiar, celebratory cultural context. This execution is a masterclass in effective beverage advertising, stripping away the clutter to focus on the interplay between the product and the environment. Every frame emphasizes a clean, refreshing identity, with the crispness of the iced tea bottle providing a sharp, metallic counterpoint to the organic texture of the sand and water. By prioritizing a sun-soaked, authentic visual language over overly polished artifice, the team has delivered a campaign that feels genuinely immersive. It is a bold, evocative approach to food and beverage marketing that positions Saint James Iced Tea as an essential companion for life under the sun, demonstrating how well-executed commercial photography can elevate a brand narrative through subtle, resonant storytelling.
Project Various Campaigns · Cotton On Summer 2026
The Cotton On Summer 2026 campaign marks a definitive shift toward raw, sun-drenched authenticity within the high street fashion landscape. Captured with an eye for tactile storytelling, the project leans into the carefree spirit of coastal living through a series of high-energy imagery that celebrates the ease of modern menswear. Photographer Pepe Herreros masterfully utilizes golden hour and sharp, natural light to elevate the aesthetic, framing subjects Limber Burnham and Shannon Cheung against the stark, vibrant backdrop of a pristine shoreline. The creative direction emphasizes movement and spontaneity, as seen in the striking freeze-frame portraiture and candid, playful interactions between the models. Stylist Javier De Pardo anchors the visuals in classic, wearable silhouettes, favoring relaxed-fit light-wash denim that perfectly complements the season’s nostalgic, surf-inspired atmosphere. By balancing commercial precision with a distinctly lifestyle-driven perspective, the campaign avoids the polished rigidity of typical studio shoots. Instead, it offers an immersive look at summer that feels both immediate and timeless. Through the expert use of high-speed capture and warm, soft lighting, the production successfully translates the brand’s identity into a cohesive narrative that feels as much like an editorial spread as it does a retail push. The final result is a balanced blend of fashion-forward sensibilities and raw, human spontaneity that invites the viewer to step directly into the heat of the season.
Project Various Campaigns · Johnnie Walker Blue Label x Callum T ...
In a sophisticated convergence of luxury branding and lifestyle storytelling, the collaboration between Johnnie Walker Blue Label and actor Callum Turner manifests as a refined commercial campaign that emphasizes quiet confidence and timeless appeal. Captured through the lens of photographer James Harvey-Kelly, the imagery masterfully balances the heritage of the spirit with a modern editorial aesthetic. The campaign employs a variety of live-action techniques to build an inviting, upscale atmosphere, transitioning from bright, high-key cinematic environments to warm, intimate settings that invite the viewer into a moment of elevated relaxation. Stylist Ben Schofield meticulously curates the wardrobe, opting for a textured blend of sharp tailoring, fine knits, and relaxed, sophisticated accessories that ground the visuals in a contemporary reality. The monochromatic portraiture offers a clean, graphic contrast to the more environmental shots, utilizing soft light to maintain a focus on the subject and the product. Whether leaning into the architectural precision of an indoor setting or highlighting the subtle interplay of light on fabric, the series consistently adheres to a clean, deliberate visual language. By positioning Callum Turner within these carefully composed frames, the work successfully aligns the brand with a sense of effortless composure, creating an aesthetic that feels both approachable and distinctively high-end within the premium beverage space.
Project Various Campaigns · With Jéan "Il lido" SS26 Campaign
The With Jéan Il lido SS26 campaign captures the quintessential essence of Mediterranean leisure, transporting the viewer to the sun-drenched, pebble-strewn shores of Positano, Italy. Through the lens of photographer Joaquin Burgueño, the campaign leans into a cinematic and relaxed editorial aesthetic, masterfully balancing high-fashion sensibilities with the raw, organic beauty of the Southern European coastline. The imagery, defined by its reliance on natural light and soft-light techniques, highlights the intricate textures of the collection, from delicate crochet knits and ruffled-edge sets to minimalist, high-contrast swimwear. Each frame feels candid and unhurried, utilizing the rugged geological formations of coastal cliffs and historic stone architecture as a backdrop for the collection’s vibrant patterns and earthy palettes. The campaign reads as a nostalgic love letter to summer travel, utilizing live-action techniques to emphasize the tactile quality of the fabrics against the cool, clear Mediterranean waters. By placing the model within these busy, yet elegant, resort settings, the project successfully bridges the gap between sophisticated lifestyle photography and elevated swimwear fashion, creating a cohesive visual narrative that feels both aspirational and deeply authentic. This collection of imagery serves as a masterclass in atmospheric storytelling, where the interplay of bright, warm sunlight and deliberate composition defines the brand’s contemporary, holiday-ready identity.
Project Various Campaigns · Wilson Defyer Campaign
The Wilson Defyer campaign serves as a masterclass in high-contrast product photography, meticulously stripping away environmental clutter to elevate sports equipment into objects of pure desire. Through the lens of photographer Calvin Pausania, the project leans into a dramatic, cinematic aesthetic that prioritizes form, material texture, and technical precision above all else. By employing low-key chiaroscuro lighting and a saturated red-to-black color palette, the creative team transforms standard tennis rackets and athletic bags into heroic subjects that command attention. The composition is consistently minimalist, often utilizing mid-air suspension or sleek, reflective studio surfaces to emphasize the aerodynamic silhouettes and industrial design of the gear. Throughout the series, the use of macro photography captures the intricate details of synthetic strings and glossy frames, while the interplay between hard and soft light provides a depth that feels both aggressive and sophisticated. This commercial campaign succeeds by treating athletic hardware with the same reverence as luxury fashion, using symmetry and deliberate negative space to create a graphic, high-performance visual language. Ultimately, the work functions as a study in modern branding, where the iconic Wilson logo is framed not just as a mark of utility, but as a central design element that anchors the entire aesthetic experience, effectively communicating strength, speed, and uncompromising quality.
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