Various Campaigns

Jan 2026

In a striking convergence of independent cinema culture and street-ready apparel, the collaboration between A24 and Marty Supreme redefines the landscape of movie studio merchandising. This lifestyle portrait series captures a distinct aesthetic that bridges the gap between high-concept entertainment branding and authentic skate culture. Featuring the athletic prowess of Charles Leclerc, the imagery leans into a candid, approachable narrative, moving away from traditional promotional art to focus on wearable storytelling. The photography, executed by Brendan Wixted, makes masterful use of natural light to ground the subject against the brutalist textures of a skate bowl, while the soft, overcast sky creates a muted color palette that allows the bold branding of the windbreaker to stand out with intentional clarity. Under the visionary creative direction of Timothée Chalamet, the project effectively balances a minimalist editorial approach with the commercial demands of modern fashion media. Every frame serves as a testament to the brand's ability to maintain its prestige status while expanding into tangible consumer goods. By highlighting the raw, distressed denim and the specific graphics of the collaboration, the campaign creates a compelling visual dialogue that resonates with both film enthusiasts and modern street-style devotees, proving that effective movie studio marketing thrives when it embraces a lifestyle-first identity that feels genuinely lived-in rather than staged for the screen.

Lifestyle, Portrait, Commercial

Natural light

Movie Studios, Media & Entertainment