Various Campaigns

Mar 2025

This series of editorial portraits for 2. Mai Paris highlights the brand's latest collection through a clean, studio-focused lens. Photographer Louise Reinke captures the apparel against minimalist white backdrops, allowing the layering of textures and bold pattern combinations to serve as the primary visual interest. The project channels a contemporary aesthetic, utilising soft natural light to define the tailored silhouettes and ornate accessory details. The styling explores contrast through the pairing of patterned separates, including plaid sets and topographical prints, resulting in a cohesive look that emphasises garment construction and branding elements.

Editorial, Vertical, Clean

Natural light

Designer Fashion

White Seamless

Lookbook