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UWE: Brand Identity

Brand
UWE
Date

Nov 2023

Description

Rhombus Studio designed the brand identity for UWE, crafting a comprehensive visual system that bridges digital and print applications. The project centers on a modern showcase interface, utilizing minimalist navigation and clean typography to highlight a broad range of student-led creative work. The identity extends across diverse touchpoints, from responsive web layouts and digital motion graphics to physical exhibition materials. Printed assets, including A-frame signage and large-format posters, employ a consistent monochrome aesthetic and serif headers to maintain cohesion. The execution balances academic structure with editorial sensibilities, utilizing natural light and clean compositions to foreground the featured artists.

Style

Commercial, Clean, Horizontal

Color
Pure White
Jet Black
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