Usonia Wine Brand Identity 2024

About

This graphic design piece presents a vibrant and eclectic wine label for Usonia Wine, created as part of a brand identity project by Elana Schlenker. The composition is arranged in a structured mosaic of bold colour blocks in shades of hot pink, deep magenta, yellow, and soft blue. Various typographic styles and treatments are integrated across the surface, including distressed lettering, bubble fonts, and serif text detailing vintage information, origin, and statutory warnings. A vertical column on the left features a sequence of illustrative 3D spherical buttons or icons rendered with metallic and glowing gradients. The overall aesthetic combines retro digital elements with contemporary graphic design sensibilities.