Toyota: Upstream
Brand
Date
Oct 2026
Description
Toyota presents the Upstream commercial, an automotive brand film that spotlights the story of Paralympic gold medalist Jessica Long. The narrative follows Long through a series of evocative, atmospheric environments, transitioning from deep-water swimming to surreal interior sets, including a flooded nursery. Produced by Saatchi & Saatchi Los Angeles, the campaign leans into a cinematic visual language. The execution utilizes low-key lighting and a saturated teal and green color palette to establish a moody tone throughout the live-action sequences.
Style
Horizontal, Cinematic, Moody, Cool
Techniques
Underwater
Industries
Color
Crimson
Navy
Background
Ocean
Context
TVC / TV Commercial
Associated creatives
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