UNU: Brand Identity

Oct 2020

The brand identity for UNU highlights the design and functional elements of their electric scooter range through a comprehensive series of lifestyle and product photography. The visual language emphasizes clean urban mobility, pairing close-up details of digital dashboards and lighting with shots of the vehicle in transport hubs and city settings. Photography by Joseph Kadow and Larius Kieninger focuses on modern vehicle aesthetics, utilizing natural light to define the matte and glossy surfaces of the scooters. The campaign, which includes large-format outdoor advertising and transit-based placements, features graphic design by No Service 24/7 to create a cohesive, minimalist look across all touchpoints.

Horizontal, Commercial, Clean

Natural light

Out of Home (OOH)