UNU

Oct 2020

The UNU brand identity project documents the launch of their electric scooter through a comprehensive series of outdoor and transit-based advertising. The visual narrative leverages clean compositions and natural light to emphasize the vehicle's minimalist design, focusing on product details like digital dashboards and integrated lighting systems alongside lifestyle imagery. Photography by Joseph Kadow and Larius Kieninger captures the product in diverse urban settings, from subway station displays to street-level bus shelters and stone-paved walkways. Graphic design by No Service 24/7 provides a unified visual language across the campaign, utilizing clear typography and strategic layout to highlight the scooter's functional features. The project documentation highlights the intersection of modern vehicle design and urban mobility, utilizing a mix of static commercial imagery and live-action video sequences to present the brand across a variety of transport environments.

Horizontal, Commercial, Clean

Natural light

Electric / EV

Out of Home (OOH)