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UNU Brand Identity 2020
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This brand identity project for UNU showcases an electric scooter through a combination of lifestyle and product details, captured by photographers Joseph Kadow and Larius Kieninger with graphic design by No Service 24/7. The left panel shows a person opening the scooter seat compartment to reveal the storage space, wearing blue jeans, a light shirt, and green socks with heels. The right panel highlights a close-up of the matte black body with an integrated illuminated red rear taillight and round side mirror. Natural lighting highlights the clean surfaces and functional design aspects of the vehicle.