UNU Brand Identity 2020

Description

This brand identity project for UNU showcases an electric scooter through a combination of lifestyle and product details, captured by photographers Joseph Kadow and Larius Kieninger with graphic design by No Service 24/7. The left panel shows a person opening the scooter seat compartment to reveal the storage space, wearing blue jeans, a light shirt, and green socks with heels. The right panel highlights a close-up of the matte black body with an integrated illuminated red rear taillight and round side mirror. Natural lighting highlights the clean surfaces and functional design aspects of the vehicle.

Style

Horizontal, Commercial, Clean

Techniques

Natural light

Industries

Electric / EV

Color

Background

Garage

Context

Advertising Campaign, E-commerce / Product