Rainbow Wool

Jan 2025

Rainbow Wool’s brand identity project spans diverse digital and physical touchpoints, unifying the brand through a cohesive visual language of vibrant rainbow textures, bold typography, and playful sheep-themed motifs. The project features a broad range of assets, from embroidered patches and apparel design to motion graphics and mobile interface development. The creative execution, led by Serviceplan and Hey, leans into a saturated and energetic aesthetic. Whether through live-action drone footage of a pride parade, minimalist product UI, or studio-lit photography of denim apparel, the design system maintains a consistent, playful tone. The work integrates hand-stitched detailing and high-contrast digital displays to ground the brand in both traditional craftsmanship and contemporary e-commerce utility.

Horizontal, Commercial