The brand identity for Rainbow Wool, developed by Serviceplan and Hey, encompasses a vibrant, multi-channel visual system that blends playful graphic elements with tactile textile textures. The project integrates traditional embroidery and wool-inspired aesthetics with a digital-first approach, appearing across both physical merchandise and a clean, functional e-commerce interface.
The visual language leans into saturated, rainbow-inflected palettes and consistent typography to create a cohesive presence, whether applied to apparel, promotional patches, or interactive UI layouts. Techniques such as motion graphics and clean, minimalist digital design complement the raw, outdoor imagery of pastoral settings and community events. This approach ensures the brand maintains a playful, contemporary aesthetic while highlighting the artisanal nature of the woolen products.
