Logo
White uppercase bold text spelling UNCOMMON centered against a solid black background
Exterior storefront of Uncommon with people walking past on the pavement on Long Lane
Black rectangular sign with white Uncommon typography mounted on a red brick building wall
An array of patterned cardboard boxes featuring abstract teal and light green wave designs arranged in a grid.
A teal and white canvas tote bag branded with Uncommon rests on a white surface with a green plant growing out of it.
A hand pulling a transparent tag from a teal ceramic cup bearing the word BREATHE against a plain white background.
An open cardboard gift box containing a glass water bottle, a round candle, and a branded card for Uncommon.
Blue gradient wooden directional signage panel with white text mounted on a plain white wall
Motion blurred man walking past an olive green wall and wooden signage panel in an office interior
White uppercase bold text spelling UNCOMMON centered against a solid black background
Exterior storefront of Uncommon with people walking past on the pavement on Long Lane
Black rectangular sign with white Uncommon typography mounted on a red brick building wall

Uncommon Brand Identity 2018

About

The brand identity for Uncommon reflects a masterclass in modern corporate aesthetics, seamlessly bridging the gap between physical architecture and immersive retail packaging. With graphic design led by Studio Makgill, the project leans into a minimalist, high-contrast visual language that is both professional and distinctly contemporary. By balancing the warmth of natural red masonry with the clinical precision of bold sans-serif typography, the identity establishes a cohesive narrative that flows from wayfinding signage in a bustling workspace to refined consumer touchpoints. The application of 3D render / CGI techniques allows for an isometric exploration of modular packaging, where fluid teal and aqua wave patterns invite a sense of tactile curiosity. Whether it is the documentary-style capture of street-level branding or the meticulous studio strobe photography of canvas totes and candle vessels, every element feels carefully curated. The project effectively channels an editorial minimalism, utilizing clean white negative space and strategic gradients to elevate the brand's presence. By integrating organic elements like monstera leaves and natural light into these corporate environments, the identity softens the hard edges of industrial architecture. Ultimately, this work creates a unified ecosystem where every touchpoint, from the subtle placement of floor directions to the curated contents of a gift box, reinforces a premium and cohesive organizational voice.

Brand

Uncommon

Credits

Studio Makgill
Graphic Design

Styles

HorizontalCommercialClean
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