UN Women Australia: She'll Be Right
Brand
Date
Jan 2025
Description
UN Women Australia presents 'She'll Be Right,' a public awareness campaign that focuses on the realities faced by women in rural environments. The film, produced in collaboration with Rabbit and creative agency Droga5 ANZ, part of Accenture Song, highlights physical labor through a documentary lens. The production utilizes live-action techniques and natural light, placing the subject in a dense forest setting to capture the rhythm of her work. By focusing on close-up sequences and environmental framing, the piece maintains a clean, observational tone throughout the narrative.
Style
Documentary, Horizontal, Clean
Techniques
Natural light
Industries
Color
Blush
Denim
Background
Forest
Context
Advertising Campaign
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