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UMA

Nellie's Story
Brand
UMA
ProjectNellie's Story
Date

Mar 2026

Description

UMA presents Nellie’s Story, a narrative-driven commercial project that explores domestic intimacy through a series of daily rituals. The film follows a Black woman as she navigates her household responsibilities and family connections, ranging from quiet moments on a living room rug to the rhythmic task of ironing and personal care. The production, handled by GREATERGOOD, leans into cinematic techniques to frame these interactions with a grounded perspective. By utilizing natural light and a shallow depth of field, the cinematography maintains a focus on the subjects, eventually shifting from warm, daytime interiors to atmospheric nighttime sequences featuring starry projections.

Style

Horizontal, Cinematic, Warm

Techniques

Natural light

Color
Mustard
Beige
Background

Living Room

Context

Brand Film / Corporate Video

Associated creatives

GREATERGOOD
GREATERGOODProduction
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