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UMA: Nellie's Story

Brand
UMA
Date

Mar 2026

Description

UMA presents 'Nellie's Story,' a narrative-driven commercial video that explores domestic life through a series of intimate, lived-in vignettes. Directed and produced by GREATERGOOD, the film captures daily rituals, from quiet moments in the living room to acts of caretaking, such as ironing and grooming. The project leans into a cinematic visual language, utilizing a shallow depth of field to isolate authentic human connections within the home. Warm, natural light defines the interior scenes, which eventually shift into atmospheric nighttime sequences featuring starry projection effects. This live-action production grounds its storytelling in consistent, emotive rhythms.

Style

Horizontal, Cinematic, Warm

Techniques

Natural light

Color
Mustard
Beige
Background

Living Room

Context

Brand Film / Corporate Video

Associated creatives

GREATERGOOD
GREATERGOODProduction
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