UFHealth: Erin Not Done - Winter Olympics '26

Feb 2026

This UFHealth campaign, titled 'Erin Not Done - Winter Olympics '26,' profiles Olympic gold medalist Erin Jackson. The project documents her athletic career through a blend of high-speed action photography and commercial video, capturing her journey from childhood roller-skating to elite speedskating performance. The narrative explores themes of recovery and athletic determination, incorporating footage from physical therapy alongside dynamic rink sequences. The visual execution utilizes a cinematic aesthetic, featuring a distinctive chromatic lens flare and natural lighting to emphasize the subject's form. Creative direction for the project was provided by Nirijhar Kumar Das, with post-production and visual effects managed by Nice Shoes.

Horizontal

Slow motion

Sports Venue

Advertising Campaign