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BrandUCLG
ProjectBrand Identity
A staggered arrangement of vibrant graphic posters featuring bold typography, earth imagery, and a bicycle illustration for UCLG.

UCLG Brand Identity 2024

Associated creatives

Codea Studio
Codea StudioGraphic Design
Sergio Lairisa
Sergio LairisaGraphic Design

Tags

graphic design postersposter designgraphic designposterstypography postersbold typographyuclg brand identityuclg posters

Description

This graphic design project showcases a staggered series of vibrant posters created for UCLG by Codea Studio and Sergio Lairisa. The posters feature bold, high-contrast typography with words such as PACT prominently displayed over striking background colors including yellow, green, purple, grey, and pink. Imagery within the posters includes a graphic representation of the Earth, hands shaking, and a bicycle accompanied by informative text blocks. The clean composition and vivid color grading create a cohesive visual identity system.

Style

Artistic, Vertical, Graphic

Techniques

Typography, Vector

Industries

Public Awareness

Color

Hot Pink (40%)
Lemon (30%)
Forest Green (30%)

Background

Solid Colour

Context

Advertising Campaign