This commercial for Uber, titled Zero Drivers, explores the transition toward electric vehicles within the transit sector. Through a documentary approach, the film highlights the shift to sustainable mobility by showcasing drivers integrating electric models into their daily workflow.
Produced by MYGOSH.co, the project utilizes live-action techniques and natural light to capture the day-to-day experience of EV adoption. The cinematography maintains a clean, candid aesthetic, focusing on the human element behind the move toward electrified transport solutions. Sound and music production for the film were managed by Yessian Music.
