Uber: Zero Drivers
Brand
Date
Aug 2023
Description
This commercial for Uber, titled Zero Drivers, explores the transition toward electric vehicles within the transit sector. Through a documentary approach, the film highlights the shift to sustainable mobility by showcasing drivers integrating electric models into their daily workflow. Produced by MYGOSH.co, the project utilizes live-action techniques and natural light to capture the day-to-day experience of EV adoption. The cinematography maintains a clean, candid aesthetic, focusing on the human element behind the move toward electrified transport solutions. Sound and music production for the film were managed by Yessian Music.
Style
Documentary, Horizontal, Clean
Techniques
Natural light
Industries
Color
Jet Black
Pure White
Background
Street
Context
TVC / TV Commercial
Associated creatives
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